We’re getting into the time of year where I usually start preaching about resisting consumerism. Ever since the industrial revolution, when factories started producing more items than people actually needed, advertising has been the means to get rid of the excess. I believe most people should be aware that often they don’t actually need something until the idea of it has been attractively presented to them. 

But I can take that approach too far, and actually deny myself things that I *do* need for several reasons. I grew up without a lot of money and it’s still hard for me to spend money. I’m what Gretchen Rubin would call an “underbuyer”. I tend to deny myself things that would genuinely make my life better.

So the question I’ve been asking myself - is it possible to make a choice to buy something not based on marketing or to conform to societal standards, but to bring yourself pleasure and comfort? 

online personal stylist

I think the difference is that when you buy something you don’t need, the pleasure you get comes from the ACT of buying. It’s just a quick hit of fleeting joy. If I buy something I need, the pleasure comes from when I actually use that thing on a daily basis to improve my life. For example, I’d much rather spend on something that I’ll use every day to make myself feel better than on one fancy outfit to impress people at a holiday party (more about holiday outfits coming soon). 

What do you think? What’s something you’ve bought that has brought lasting pleasure or function to your life? For me, it’s definitely the winter gear I’ve been buying so that I can keep getting outside, which is good for my mental health.

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P.S. I have a favor to ask. After I finish my digital detox, I’m going to be on social media less, for my mental health. I know so many of you out there are taking in these emails and resonating with them. If you are inspired to take an action or *not* take an action (#mindfulconsumption), share about it on social media and hashtag #mindfulcloset. That way, even when I’m not actively sharing stuff, the message is still getting spread.

P.P.S. Last week, in my #comfycozy post, I recommended an item that was made of fleece. A reader let me know that fleece is problematic for the environment, which is something I wasn’t aware of. Now that I know, I won’t be buying or recommending it again. #whenyouknowbetterdobetter